Tuwa is a accessories brand that celebrates the diversity and Divinity of Black Hair and Black Skin as well as reclaims royalty and originality through beautiful, quality hair accessories for kinky/coil hair.
In the Quran Tuwa valley is mentioned as sacred land. It is clean and twice blessed. It is also a Native American name meaning Earth, or one who loves the Earth.
The visual identity of Tuwa evokes a sense of royalty and ancestral heritage, resonating deeply with modern-day Black Americans. By drawing from rich history and profound spirituality, Tuwa crafts a luxurious accessories brand that seamlessly blends tradition with contemporary elegance.
The Tuwa logo draws inspiration from Adinkra symbols, such as the Kwatakye Atiko, which means "the back of Kwatakye’s head." It is a symbol of valor and bravery and is said to represent the hairstyle of Kwatakye, a war captain of old Asante.
Tuwa is also inspired by Dwennimmen, meaning "Ram's horns." This is a symbol of humility combined with strength. The ram fights fiercely against an adversary, but it also submits humbly.
Tuwa draws inspiration from African masks, hairstyles, and symbolism. We use free-flowing lines to represent the flow of water and the ease of nature. Natural textures, lines, and organic shapes are incorporated to create a familiar, handmade aesthetic for this luxury brand.
Tuwa's color palette features neutral earthy tones complemented by gold accents. The muted colors provide a natural feel, while the gold adds a touch of luxury.
