Tuwa is a Brand built on ancestral homage and mental health. Deeply rooted within its curves and symbols is the intention to empower. Tuwa has seamlessly blended historical roots and psychology to create a jewelry Brand that is both Historical and functional carrying both meaning an purpose.
Tuwa aims to build community and enforce mental health initiatives through events, resources and products. Each piece is designed not only as a symbol of beauty but also as a reminder and anchor during moments of stress, anxiety, or self-doubt. By pairing jewelry with messages of mindfulness and coping strategies, I aim to normalize conversations about mental health and reduce the stigma that often keeps people silent.This project impacts the community by creating spaces for healing, dialogue, and empowerment. A portion of profits will support local and national mental health organizations, ensuring that the benefit extends beyond the individual customer. In addition, I plan to collaborate with mental health advocates, host workshops, and provide educational resources that reach people who may not otherwise have access to supportive tools.Ultimately, this jewelry line provides both opportunity and empowerment — an opportunity for individuals to wear something that makes them feel grounded, and empowerment for communities to prioritize mental health as part of everyday life.
MYSELF
Creative Director
Product Designer
In the Quran Tuwa valley is mentioned as sacred land. It is clean and twice blessed. It is also a Native American name meaning Earth, or one who loves the Earth.
Mental Health
Empowerment
Sustainability
The visual identity of Tuwa evokes a sense of royalty and ancestral heritage, resonating deeply with modern-day Black Americans. By drawing from rich history and profound spirituality, Tuwa crafts a luxurious accessories brand that seamlessly blends tradition with contemporary elegance.
The Tuwa logo draws inspiration from Adinkra symbols, such as the Kwatakye Atiko, which means "the back of Kwatakye’s head." It is a symbol of valor and bravery and is said to represent the hairstyle of Kwatakye, a war captain of old Asante.
Tuwa is also inspired by Dwennimmen, meaning "Ram's horns." This is a symbol of humility combined with strength. The ram fights fiercely against an adversary, but it also submits humbly.
Tuwa draws inspiration from African masks, hairstyles, and symbolism. We use free-flowing lines to represent the flow of water and the ease of nature. Natural textures, lines, and organic shapes are incorporated to create a familiar, handmade aesthetic for this luxury brand.
Tuwa's color palette features neutral earthy tones complemented by gold accents. The muted colors provide a natural feel, while the gold adds a touch of luxury.
